Browse Items (147 total)

Last summer, when we reached California for a year's sojourn, we had the good fortune to secure a house with
a splendid garden. A few weeks ago, after the early warm days of a California February had opened up the
first blossoms of the season, our…

Ialways swore that if I ever won an Oscar Award, I wouldn’t stand
on stage and bore the world while thanking everyone and their
brother. Now I understand why award winners do this. We all owe a
debt of gratitude we can never fully repay to…

Starting a new business venture is like going into a tropical forest
on a treasure hunt. There are rewards to be won, both in material
wealth and personal satisfaction, but there
are
dangers lurking
and
you can easily lose your way.
This book…

Hypnosis for Selling, sebagaimana saat ini sangat marak dijumpai sebagai topik di berbagai pelatihan di bidang penjualan, sebenarnya merupakan penerapan teori-teori hipnosis (hipnotis) modern dalam bidang penjualan (selling).

IBM is a leader in information technology, providing the hardware and software to
enable businesses to gain a competitive advantage. With research and years of
experience, IBM has always provided robust frameworks and architectures for
business…

The patterns of international trade and investment cited in Chapter 1 sometimes vary
considerably from year to year, but they also demonstrate general trends over time. Factors
that determine the volatility in the short run often differ from…

This book grew out of my lecture notes for a graduate course in in-
ternational macroeconomics and Þnance that I teach at the Ohio State
University. The book is targeted towards second year graduate stu-
dents in a Ph.D. program. The material is…

Marketing is a universal activity, regardless of the political, social, or economic systems of a particular country.
However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.
This fourth…