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BRANDS AND BRANDING
The Oxford American Dictionary (1980) contains the following definition:
Brand (noun): a trade mark, goods of a particular make: a
mark of identification made with a hot iron, the iron used for
this: a piece of burning or charred wood, (verb):…
Brand (noun): a trade mark, goods of a particular make: a
mark of identification made with a hot iron, the iron used for
this: a piece of burning or charred wood, (verb):…
ECONOMICS
Making Sense of the Modern Economy
Globalisation is the remarkable result of innocuous choices. Companies
in one nation choose to employ workers in another, and consumers in a
third country choose to buy the stuff they make. To put it this way is not
to diminish the technological…
in one nation choose to employ workers in another, and consumers in a
third country choose to buy the stuff they make. To put it this way is not
to diminish the technological…
STOCHASTIC CONTROL FOR
ECONOMIC MODELS
Second Edition
Many problems in economics are naturally formulated as dynamic models, in
which control or policy variables are used to move a system over time from a less
desirable to a more desirable position. One example is short-run macroeconomic
problems.…
which control or policy variables are used to move a system over time from a less
desirable to a more desirable position. One example is short-run macroeconomic
problems.…
No Excuses
A Business Process Approach
to Managing Operational Risk
as we left the twentieth century and welcomed the beginning
of the twenty - fi rst, the world economy appeared to be in
greater shape than ever before. Things were probably going
well for you, too. You had an enjoyable job, working for a fi rst…
of the twenty - fi rst, the world economy appeared to be in
greater shape than ever before. Things were probably going
well for you, too. You had an enjoyable job, working for a fi rst…
ACCOUNTING AND FINANCE for Non-Specialists
This text provides an introduction to accounting and finance. It is aimed primarily at
students who are not majoring in accounting or finance but who are, nevertheless,
studying introductory level accounting and finance as part of their course in…
students who are not majoring in accounting or finance but who are, nevertheless,
studying introductory level accounting and finance as part of their course in…
Macroeconomic Theory
After a quick warm-up for dynamic general equilibrium models in the first part
of the course we will discuss the two workhorses of modern macroeconomics, the
neoclassical growth model with infinitely lived consumers and the…
of the course we will discuss the two workhorses of modern macroeconomics, the
neoclassical growth model with infinitely lived consumers and the…
101 Ways to Build Better Relationships with Your Customers
101 Ways to Build Better Relationships with Your Customers
Managing for Results
Economic Tasks
and Risk-taking Decisions
That executives give neither sufficient time nor sufficient thought
to the future is a universal complaint. Every executive voices it
when he talks about his own working day and when he talks or
writes to his associates. It is a recurrent theme in…
to the future is a universal complaint. Every executive voices it
when he talks about his own working day and when he talks or
writes to his associates. It is a recurrent theme in…
Purchasing and Supply Chain Management: Strategies and Realities
Purchasing and Supply Chain Management: Strategies and Realities
International Economics,
Sixth Edition
The patterns of international trade and investment cited in Chapter 1 sometimes vary
considerably from year to year, but they also demonstrate general trends over time. Factors
that determine the volatility in the short run often differ from…
considerably from year to year, but they also demonstrate general trends over time. Factors
that determine the volatility in the short run often differ from…