Clout: The Art and Science of Influential Web Content

Clout: The Art and Science of Influential Web Content

Clout: The Art and Science of Influential Web Content

This book is a labor of love—my love for content strategy, persuasion, and positive change. Because people use the web now more than ever to make decisions, everyone from big brands to small businesses to individuals has the opportunity to influence those decisions. My goal is to help you make the most of that opportunity.

Colleen Jones