GRAPHIC
DESIGN IN
ARCHITECTURE

GRAPHIC
DESIGN IN
ARCHITECTURE

GRAPHIC
DESIGN IN
ARCHITECTURE

The Hill Country Galleria is a mixed-use lifestyle centre on the
edge of Austin
.
The client commissioned RTKL for graphics
and signage that would be straightforward and utilitarian
and provide much-needed navigation. The design team saw
an opportunity to take the assignment one step further and
created a solution that was functional and cost effective but
that also greatly contributed to the overall sense of place and
customer experience.The resulting programme reflects local
Austin character without being overly thematic. Materials and
details imitate the rolling countryside and feature local white
limestone, rusted steel faux finishes, exposed bolts, and an
agrarian based colour palette. The logo, inspired by traditional
ranch brands, is simple, yet powerful, leaving a distinguished
mark throughout the entire environment. Directional markers,
parking signs and pedestrian directories form a space that
feels comfortable and honest yet unique in character.

Tom Donnelly Group