Browse Items (147 total)

Marketing is a universal activity, regardless of the political, social, or economic systems of a particular country.
However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.
This fourth…

Microsoft Excel is a spreadsheet program that is designed to record and analyze numbers
and data. Excel is very widely used for accounting and financial purposes.

No book is ever written on one’s own. There are many people I wish
to thank for helping me complete it.
First and foremost there is my dear departed friend Carol Kennedy,
who died of cancer in early 2007 and to whom this book is dedicated.
A…

Business models have become the primary tools for the financial analysis of nearly all
major business decisions. However, the structure and design of most models have evolved
without reference to an effective business-modelling methodology. In…