The European Business & Management Conference 2016
Official Conference Proceedings

The European Business & Management Conference 2016
Official Conference Proceedings

The European Business & Management Conference 2016
Official Conference Proceedings

The pedantic strategy is one of the key elements of any cooperation’s success.
However, the implementation of the strategy is very important; as often strategy fails
during the implementation stage. The implementation of the strategy is a daunting
task as it faces many challenges in today’s organizations, which endeavor to achieve
improved performance. Literature suggests that there are more contributions on
strategy formulation comparatively on strategy implementation. Strategy formulation
and implementation have become more important than ever. However, strategy
formulation in organizations is the devising of a unique and valuable locus connecting
a variable set of actions. Meanwhile, strategy execution is the interpretation of
selecting a strategy for organizational action to accomplish strategic goals and
objectives. Literature supports the view that strategy formulation and strategy
implementation cannot be achieved by senior management alone. It requires both
internal employees and external suppliers of the firm to cooperate. The culture, beliefs
values and behaviors are also other key factors which need to be considered while
making and executing the strategy, especially in the middle east region. This paper
will discuss the key factors of the implementation of the strategy and adequate
organizational culture, along with the literature review on the strategy implementation
by using a systematic search process.
Keywords: Strategy, Strategy Implementation, Strategy Execution, Strategy
implementation failure/success rates, and Key factors.

Abdullah H. Alharthy
Patrick McLaughlin
Hamad Rashid