EXPLORING THE ELEMENTS OF DESIGN

EXPLORING THE ELEMENTS OF DESIGN

EXPLORING THE ELEMENTS OF DESIGN

Understanding how design elements and principles work together to create effective communication
is at the core of what every
graphic designer needs to know.
Exploring
the

Elements
of Design,

Third Edition, presents the fundamentals of visual organization that
function as the basis and rationale for visual communication. This text is intended to
empower the reader with the conceptual tools and critical skills to create confi dent design
communications. This book explains how design fundamentals operate in all realms of
the visual communication industry, supported by custom illustrations, charts, graphics
and examples from student work and professionals in the fi eld. Additional chapter content
includes the use of typography, imagery in design, color in design, design research methods,
digital media and design, professional preparation, as well as professional interviews

and
profi
les.

POPPY EVANS AND MARK A THOMAS